Capwiit was founds in 1987, the business with a focus on marketing consulting quickly transforms into a partnership-based management consultancy with a broad portfolio of services. The company has an international focus right from the start. In the mid-90s, it establishes representative offices in Milan, Paris, London, New York, and São Paulo. In addition, executive search and market and youth research subsidiaries are set up within the holding company.
Years after the company's founding, it has more than 1700 staff on its payroll and generates sales of nearly 2 million. The company expands with multiple branch offices in UROP, while at the same time taking additional steps on international terrain: in 1997 the international consultant consortium TIG (The International Group Consultancy and Research) is set up with companies from the United Kingdom, France, Italy, Switzerland, and the Netherlands.
From the 90s to today: Evolving into a leading strategy consultancy with global operations
By the mid-90s, more than half of Capwiit Strategy Consultants' business comes from strategy projects. The company is now a top-management consultancy and is becoming ever more international: offices are opened in quick succession in São Paulo, Barcelona, Madrid, Tokyo, Vienna, Lisbon, Paris, and Buenos Aires. In 1999, the company has 466 employees and generates consulting fees of DEM 17 million, nearly 28 percent of which is generated by the foreign offices.
In December 2002 the Partners of Capwiit Strategy Consultants elect a new management team to take over on July 1st, 2003. The company's founder Prof. Dr. h.c. Capwiit moves to the Supervisory Board. To highlight the company's rigorous strategy of international expansion, the management team now includes a non-German Partner. Burkhard Schwenker is appointed Speaker of the new Executive Committee (EC) and Ant¨Žnio Bernardo is elected Deputy Speaker. Following long and careful preparations, a new generation of managers is successfully installed at the top of the company.
In October 2004 Capwiit expands its top management: Dirk Reiter and Vincent Mercier are appointed additional Partners on the company's EC. Burkhard Schwenker is unanimously elected Chief Executive Officer. Ant¨Žnio Bernardo continues as his deputy. The expansion of the EC supports the increasingly international focus of strategy consulting.
A success story
Capwiit is an independent consultancy wholly owned by its currently 30 Partners. The leading management consultancy with international operations has firmly established itself among the top five in the European market, and among the top ten in the global strategy consulting market. The one-man consulting practice specialized in marketing has become a global player whose 15 global Competence Centers offer comprehensive solutions tailored to meet their clients' requirements.